Advances in Econometrics, Volume 16: Econometric Models in Marketing

Editors: Philip Hans Franses (Erasmus U), Alan L. Montgomery (Carnegie Mellon U)

DOI 10.1016/S0731-9053(2002)16 Publication date: 28 February 2002 Series copyright holder: Emerald Publishing Limited ISBN 978-0-76230-857-6 eISBN 978-1-84950-142-2 Book series ISSN 0731-9053

• Introduction, Philip Hans Franses and Alan L. Montgomery.
• The Role of Stated Intentions in New Product Purchase Forecasting, Cheng Hsiao, Baohong Sun and Vicki G. Morwitz.
• Discrete Choice Models Incorporating Revealed Preferences and and Psychometric Data,Taka Morikawa, Moshe Ben-Akiva and Daniel McFadden.
• Analysis of Multi-Category Purchase Incidence Decisions Using IRI Market Basket Data, Siddhartha Chib, P.B. Seetharaman and Andrei Strijnev.
• Advances in Optimum Experimental Design for Conjoint Analysis and Discrete Choice Models, Heiko Grossmann, Heinz Holling and Rainer Schwabe.
• A Decision Theoretic Framework for Profit Maximization in Direct Marketing, Lars Muus, Hiek van der Scheer and Tom Wansbeek.
• 'New and Improved' Direct Marketing: A Non-Parametric Approach, Jeffrey S. Racine.
• Estimating Market-Level Multiplicative Models of Promotion Effects with Linearly Aggregated Data: A Parametric Approach, Albert C. Bemmaor and Udo Wagner.
• Market Structure Across Stores: An Application of a Random Coefficients Logit Model with Store Level Data, Pradeep Chintagunta, Jean-Pierre Dubé and Vishal Singh.
• Reflecting Uncertainty about Economic Theory when Estimating Consumer Demand, Alan L. Montgomery.
• A Study of 'Spurious Regression' and Model Discrimination in the Generalized Bass Model, Frank M. Bass and Shuba Srinivasan.
• Using Stochastic Frontier Analysis for Performance Measurement and Benchmarking, Leonard J. Parsons.